It looks like home
The shape of a city or district is read instantly by the people who
live there. The map signals this is for you here before a word is read.
Recruitment
Reach people in their region
Turn your open roles into a branded map film for every region, from one template.
Why a map
converts locallyWhy a map
converts locally
A role list reads the same everywhere. A map of your region reads as here. People recognize their own city, their district, their landmarks, without reading a legend.
Every role has a place
Open roles sit where the work is. Pins for sites, clusters for a city,
a count-up for the number of openings. The location is the message.
One role, in its surroundings
The camera opens on the whole region, then settles on one location. The viewer sees
how close the job is to them before the role is named. Proximity is shown, not stated.
On brand, not on a basemap
Your type, your palette, your logo, your careers URL on the end
card. The film looks like your employer brand, not a generic map.
From role list
to regional adFrom role list
to regional ad
One template covers every region. Swap the location, keep the brand, render the next city.
- 1
Your roles
A list of open roles with a city or address. A spreadsheet is enough.
- 2
Your region
Pick the city, district, or catchment area for this campaign.
- 3
Your brand
Colors, type, and logo from the Brand Kit. Set once, applied to every region.
- 4
Every format
Vertical for Reels and Stories, square for the feed, wide for careers pages.
Built for always-on
local hiringBuilt for always-on
local hiring
Wherever hiring never stops and happens by region, a map film fits. One anchor lane, many more alike.
Childcare & education
Daycare groups and school networks hire educators site by site, all year. A map of open positions across a city
or district turns a standing shortage into a warm local invitation, region by region, in the group's own colors.
Care & health
Care homes and clinics recruit locally and continuously. Open roles across a
region, mapped and branded, meet the exact place where the shortage is felt.
Hospitality & retail
Chains and franchises hire across every location at once. One template
renders each store's local hiring film without new design work per city.
Logistics & transport
Depots, warehouses, and driver bases hire by catchment area. A coverage
map of open positions speaks to people who live along the route.
The math
favors the mapThe math
favors the map
Filling a role costs far more than a video. A large share of that spend goes to regional ads, where weak creative wastes the budget. Local, on-brand video is the cheapest lever with the largest effect, and the one that is uneconomical to produce fresh for every region.1
Hydrant makes it repeatable. Design the template once. Render each region for the price of a video, not a shoot.
Send your
open rolesSend your
open roles
A list of roles and cities is enough for the first frame. Book a Studio review, or start in the app and render your first region.
